We found that there is a CLEAR measure of digital impact when you have a higher Rep Score. We've discussed with some customers how they are using this metric internally, and some are starting to COMPENSATE their employees and managers on their location's Rep Score. How exciting?!? Higher Rep Score = Higher ROI = more $ for YOU!
Some customers also use this metric in their executive dashboards and reporting so their leaders can see how all of their ORM efforts are encapsulated in this metric. It can then be used for benchmarking between regions, locations, and against your competitors!