What Google’s Q&A API Sunset Means for Online Reputation Management
Google announced it will retire the Business Profile Q&A API on November 3, 2025, which means businesses will no longer be able to programmatically manage questions and answers across their listings.
This change, while leaving the Q&A feature available in the Business Profile Manager, is part of a larger update reflecting a shift toward AI-driven discovery across Google Search and Maps.
Read our article to learn why Google is making this change and how it can impact your brand.
Submit Feedback & Feature Requests Through The Product Idea Portal
Customers are now welcome to submit feature suggestions through the Product Idea Portal. This new tool allows you to submit feedback and feature requests to the Reputation product team. You can also view some of the upcoming and recently released items from our roadmap.
What's New In Product
WhatsApp Integration
Now, businesses can manage WhatsApp and SMS contact options for their Google Business Profile (GBP) listings directly within Reputation — without ever leaving the platform.
Reply As Your Business, Not an Individual User
With the new Respond as a Location feature, survey replies can now be sent on behalf of the location that received the feedback, in addition to the individual user who’s responding. This gives brands the flexibility to maintain a consistent voice across all customer touchpoints while still allowing for personalized, human replies.
Events & Webinars
Predicting Tomorrow’s Patient Expectations with AI
Driven by patient demands for personalized and digital-first care, healthcare is evolving rapidly.
Discover how to use AI not just as a reactive tool, but as a proactive strategy to build loyalty, strengthen reputation, and maintain a competitive edge.
Where Rep Is Headed In November
Healthcare Interactive Conference
November 9-12 — Caesar’s Palace
Las Vegas, Nevada
Meet us at Booth #225
OPTECH
November 16-18 — MGM Grand
Las Vegas, Nevada
Come stop by Booth #129
Used Car Week
November 17-20 — Red Rock Casino & Spa
Las Vegas, Nevada
Say hi to us at Booth #520
New Training Videos Available
Training
We’ve added new survey training videos including Building a Survey and Results Feed. All training videos can be found here. Videos are also available in Rep Academy, as well as self-guided courses, user guides, and practice exercises. Navigate to the Reputation platform and click Resources to access Rep Academy.
Coming Soon:
Award Season
Reputation will be hosting an Awards Season in February of 2026. This will include the Reputation Ranking Reports for Auto, Healthcare & Property Management in addition to our 800/900 Club Awards.
